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Still, most of the 7 million sticker books put on the market quickly sold. Panini, the Italian collectibles company that publishes the books, declined to say how profitable the World Cup books are, but the company itself had revenue of 631 million euros ($743 million U.S. dollars) in 2016, with products sold in more than 120 countries. Brazil is the largest market for the sticker books, followed by the United States with its sizable Latino population and England. The allure for the books is similar to baseball or Pokemon cards — challenging fans to complete the set. Each book has spots for 681 stickers depicting things like stadiums, players, host cities and the stickers themselves are sold in packs of six. How Much Do You Know About the FIFA World Cup? The days leading up to the tournament have become crunch time for collectors. Actress Bruna Marquezine, the girlfriend of Brazil superstar Neymar, noticed high demand of stickers depicting the superstar.
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